How to create a QR code for an event: a step-by-step guide

QR codes are essential for event organizers. They can eliminate the need for physical tickets, streamline check-ins, and provide instant access to event information.

In this article, we will guide you in creating a QR code for your event to boost efficiency and engagement.

Static vs. dynamic QR codes

A static QR code links to a permanent URL that cannot be modified once the code is created. If the destination URL changes, the static QR code becomes invalid, requiring a new code to be generated.

Static QR codes are ideal for stable content, such as business cards, posters, or flyers, where the information doesn’t change. It’s also suitable for short-term uses like one-time events or promotions.

A dynamic QR code enables updates to the code’s linked URL. It’s perfect for websites that often update content or change their URLs.

Dynamic QR codes also offer analytics, allowing marketers to track and measure campaign success by collecting data on user interactions.

How to create a QR code for an event

Creating a QR code is easy with an online QR code generator. Hostinger Website Builder is one option for creating and customizing static QR codes.

Our user-friendly website builder includes a QR code generator that leads to one of your website pages.

Follow these simple steps to create a static QR code using Hostinger Website Builder:

1. Create your event website or landing page

Start by creating your event website using Hostinger Website Builder, which will be the landing page for the QR code. Usually, the best page for an event QR code is the RSVP, contact, or venue information page.

Add relevant details to the page, such as the event’s schedule, venue, and agenda. This will ensure that the QR code leads to the correct information.

Once everything is set, connect your domain and publish your website.

2. Add and customize the QR code

On the site editor, go to Pages and navigation. Select the page you want to create a QR code for. Then, click the gear icon next to it and choose Create QR code.

This will open the QR code customization page. You can edit the QR code background and pattern colors.

To enhance QR code visibility, enable the white background option and choose a black or dark contrasting color for the pattern. This will help event attendees scan the codes quickly.

Next, assign the QR code link to one of your web pages and select the QR code format. PNG is best for digital display, while SVG is better for print.

3. Download and test the QR code

Once you have applied all the settings, click Download to create and save your QR code in your preferred format.

Then, test the downloaded QR code file to ensure it works for all your event attendees.

Scan the code on different smartphones, operating systems (OS) like Android and iOS, and QR code reader apps to ensure compatibility and a consistent user experience.

4. Use the QR code

Once you have your QR code, you can print it on your event invitation. Remember to choose the SVG format before downloading. This will maintain the QR code’s resolution across various print sizes.

Make the QR code large enough and leave adequate blank space between your QR code and other elements within the page so they don’t overlap. This will make it easier for the device to read the QR code.

Lastly, add a quick call to action (CTA) message above the code to encourage users to scan it. This simple addition can help improve the engagement of your QR code.

Why use QR codes for your event

Using QR codes can benefit the event organizers and the attendees.

Benefits for event organizers

• Contactless event check-in. Event organizers can simply scan the QR code on attendees’ tickets to check them in, eliminating the need for physical contact.
• Keep track of event attendance. Event organizers can easily log and monitor attendance using dynamic QR codes. This helps provide precise data on the event’s attendance.
• Get more event RSVPs. Including QR codes in your promotional materials makes it simple for potential attendees to RSVP, increasing engagement and participation.
• Share event details. Event organizers can use a QR code to quickly provide attendees with important information such as the event schedule, maps, photos, and other exclusive content.

Benefits for attendees

• Paperless tickets. Attendees don’t have to print their tickets, enhancing convenience and eco-friendliness.
• Never lose event tickets. QR codes eliminate the risk of losing or misplacing physical tickets. Attendees can access their tickets anytime from their devices.
• Seamless check-ins. QR codes allow for quick and hassle-free check-ins. Attendees can simply scan their codes at the entrance, reducing wait times and getting them into the event faster.
• Access to event information. QR codes provide attendees with instant access to important event details. That way, attendees will have all the information at their fingertips.

Conclusion

Creating an event QR code is a straightforward process that benefits both organizers and attendees.

Using Hostinger Website Builder, you can quickly generate QR codes that streamline event registration, enhance event management, and improve attendee engagement.

Remember to customize the code for easy scanning. Then, test it before the event to ensure a seamless experience for everyone involved.

With this simple addition, you can elevate your events and make them more efficient, organized, and enjoyable for all. So go ahead and create your QR codes!

How to create a QR code for an event FAQ